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What really makes a domain valuable in 2025?

Here are 5 things we always look for, and why they matter:

🧠 𝐌𝐞𝐦𝐨𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲
If it’s easy to remember, it’s easier to come back to and to recommend.

✍️  𝐒𝐢𝐦𝐩𝐥𝐞 𝐬𝐩𝐞𝐥𝐥𝐢𝐧𝐠
No tricks or confusion. A domain should be easy to type, even by memory.

🔑 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞
Including a keyword makes it more discoverable and clear at first glance.

💬 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐦𝐞𝐚𝐧𝐢𝐧𝐠
People should get what you do, or what you’re about, the second they see it.

🌍 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐟𝐢𝐭
Words carry meaning, and some resonate more depending on your audience and market. Choose something that clicks with your people.

These elements are what make the difference between “just a domain” and a powerful online identity.

Which one do you prioritize when choosing a name?