To balance athletes' commercial value with national team interests, sport federations should allow personal sponsorships for key gear (rackets, shoes) while mandating team uniforms for collective sponsors. Permit limited personal logo patches on uniforms, share a portion of federation sponsorship revenue with players, and ensure transparent rules to avoid conflicts. This incentivizes stars like An Se-young, funds development, and upholds national honor
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This slight rise in the sports manufacturing value-added share to 1.16% over three years reflects both national policy guidance and spontaneous consumer upgrades. Policies like the "Opinions on Unleashing Sports Consumption Potential" drive supply-side enhancements, while rising health awareness and e-commerce growth (22.59% YoY in 2024) fuel demand. Strategically, it fosters economic resilience, promotes health via "Sports for All," and boosts exports, aligning with high-quality development goals.
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