@fredericbethune

Large-scale airdrops are often conducted by DeFi projects that aim to expand their user base rapidly before launching a governance token. Protocols like decentralized exchanges (DEXs), lending platforms, and liquid staking services are frequent candidates, as they benefit from rewarding active liquidity providers or borrowers. Projects that introduce significant protocol upgrades—such as new AMM models or cross-chain capabilities—may pair these with airdrops to encourage adoption. Ecosystems like Ethereum Layer-2 networks or emerging chains with DeFi incentives also support wide-reaching distributions. Historical examples show that platforms with strong user interaction metrics—measured through transaction counts and wallet activity—are more likely to reward large segments of their community through sizable airdrops.

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