@fogger
94.5% of online journeys have multiple touchpoints.
In other words, it is very unlikely that someone just sees your product or service and just buys on the spot.
They interact with you on multiple channels, most of which you'll struggle to track, and then they convert.
But on your end, it usually shows up as a single source causing the conversion... unless you have a strong data and analytics team.
Checkout where people are engaging before they buy.
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