@flynn.eth

We've had a significant influx of apps creating @dau campaigns and several asking what they can do to improve their campaigns. Here are 5 tips that we learned that should be helpful for when setting up your campaigns: 1. Make sure that the action you're incentivizing is where you're taking a fee. You want to be able to calculate your ROIS by fees earned - rewards spent. 2. If your fee scales with an amount (such as stake in casino games or swap fees) you want to use a % reward back instead of a fixed reward. This will push users to pay higher amounts. 3. The higher your reward, the higher you will show up in the list of tasks and the faster you will get completion activity. 100% cashback will get completions fast, but you will not leave any margin for yourself. 4. Use allowlists if you want to target high quality users with a minimum neynar score. You'll need to pay higher amounts to get these users to convert, but they may have more social influence to share out campaigns with others. 5. Creating a daily task inside of @dau is one of the best ways you can incentivize users to come back without having to build in-app features yourself. Saves tons of engineering time and lets you to continue to engage users. If you're a mini app and want to get setup to deploying incentive campaigns to drive more transactions, DM me.

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