Tomato water jello shots in the walk-in for Understory’s 4th bday in Temescal Alley (Oakland). Swing by for THE TIPPY TOPPEST QUALITY clothes // trumer pils // music // weird food from me.

Restaurants are a famously low-margin game. Daytrip Counter vs Daytrip: My wife and I pivoted our restaurant in Oakland this summer to focus on healthier, simpler, less expensive (~25% of former spend/customer) plates. Lots of room to improve, but the numbers are trending in the right direction. Any insights anyone would like to see?

As a chef // proselytizer for small businesses = interesting cities, why this feels like the time to get on chain.

chef and other roles. ps order food at daytripcounter.com ;)

finn stern

@finnstern