@fieqry
Digital care instructions complement DPP compliance. QR codes on garments link to detailed washing, drying, and repair guides. This reduces confusion, extends garment life, and ensures fiber-specific recommendations are followed. Interactive videos or AI chatbots can answer user queries instantly, enhancing engagement. Brands gain valuable insight into customer behavior while fostering sustainable habits. Digitalization also enables updates—new repair techniques or sustainability tips can be communicated post-purchase. By making care accessible and clear, brands reduce returns, prevent microplastic shedding, and strengthen consumer trust, turning routine maintenance into a touchpoint for brand storytelling.
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