Despite his lack of scholarly diligence, McLuhan had a great deal of influence on media studies. Professors at Fordham University have formed an association of McLuhan-influenced scholars. McLuhan’s other great achievement is the popularization of the concept of media studies. His work, perhaps ironically, brought the idea of media effects into the public arena and created a new way for the public to consider the influence of media on culture.
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Researcher Jane Brown thinks part of the reason children watch sexual content is related to puberty and their desire to learn about sex. While many parents are hesitant to discuss sex with their children, the media can act like a “super peer,” providing information in movies, television, music, and magazines.Kathleen Doheny, “Mass Media May Prompt Kids to Try Sex: Study,”
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The present-day, pejorative connotation of propaganda recalls the utilization of mass media by World War I–era governments to motivate the citizenry of many countries to go to war. Some media outlets characterized that war as a global fight between Anglo civilization and Prussian barbarianism. Although some of those fighting the war had little understanding of the political motivations behind it, wartime propaganda convinced them to enlist.Mark Crispin Miller, introduction to Propaganda, by Edward Bernays (Brooklyn, NY: IG Publishing, 2005), 11. As you will read in Chapter 12, World War I legitimized the advertising profession in the minds of government and corporate leaders because its techniques were useful in patriotic propaganda campaigns. Corporations quickly adapted to this development and created an advertising boom in the 1920s by using World War I propaganda techniques to sell products.Mark Crispin Miller, introduction to Propaganda, by Edward Bernays
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