Cool story about A/B testing and how users responses can change over time as novel features become the norm

Absolutely. It's pretty risky to deep into one thing that can be replaced.

Every other day I walk past people talking like NPCs on GTA. Yesterday was “bro, muffins?? I can’t fit those in my pockets.”

I know it's getting harder these days, but whatever you do, hold on to your softness, and hold on to hope.