@faina

I build brand narratives Just wrapped a project for a fashion brand. The challenge? Capture what makes something authentic without spelling it out. The question: What makes these dresses resonate with Dagestani women? Not the obvious stuff — patterns, direct nods to traditional costume. Something deeper. Memory built into form. The cut, the details, the rhythm. Things you feel before you can name them. My job was striking the balance between concrete and poetic. Show exactly how heritage lives in the product — through fit, through finishing, through details that speak for themselves. The result: A short piece proving tradition isn’t static. It’s a living foundation for what we create today. That’s what I do for brands — turn intuition into clarity. Make the implicit explicit. Help people see what was always there. Online or offline, storytelling unlocks value. 🔵

1 reply

0 recast

0 reaction