Founders

Wrote something that’s been on my mind for a while:
One of the biggest challenges for Web3 founders isn’t the tech, it’s getting users, and we've made very little progress in "performace marketing" 

1. Users from around the world are lumped into one cluster. A US user ≠ a user from India or Indonesia. A US user is worth 10x more in both intent & $$$.

2. No access to Web2 ad rails: Locked out of the trillion-dollar Web2 ad machine, as its either classified as “gambling”, or simply because most people view crypto ads as scams.

3. No real KPIs: We don't know what to optimize for? MAW? TVL?, wallet gas spend? none these map to long-term value. Just noise.

4. Airdrops are the perfect shitstorm, taking all the worst parts of the above: No idea who the users are. No system to retain or re-engage. No clue what metric to optimize toward.

Farcaster could actually be the ad infra. But we must figure out the right KPIs, then optimize funnels, and finally talk CAC vs LTV like grownups.