@evgeniy
one thing (crypto) startups can learn from Nike is the art of storytelling. not in marketing (it’s obvious lol). but in company strategy.
at Nike (at least when I was there) every seasonal strategy was packaged as a story. epic keynote which was easy to understand & remember. motivating enough to make you feel like you were changing the world through sports (but you were just selling shoes lol).
sounds fluffy until you realise how useful it is.
a good story makes your strategy portable. investors can repeat it. users can explain it. the team can make decisions without asking for directions.
you might have the best game plan in the world, but if your team cannot explain it in one clean sentence, you are cooked.
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