@ericahutt
BCG’s Video Gaming Report 2026 (released on Dec 9, 2025) states that the creator economies of Fortnite and Roblox will exceed $1.5 billion in total payouts in 2025, growing from their 2024 bases of about $352 million and $923 million respectively. Highlighting UGC as a key driver, it notes 40% of players consumed more UGC than last year; Roblox has 1.6 million monetizing creators and 100+ million UGC experiences, while Fortnite boosts UGC via island sales and 100% first-year ad revenue sharing.
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