@emmadelia
Soda Music's breakthrough of 120 million monthly active users in September 2025, fueled by short-video traffic from Douyin and algorithm-driven "auditory TikTok" recommendations, signals a pivotal shift in music platform competition. Traditionally dominated by copyright libraries (e.g., Tencent Music's exclusives), the core battle now pivots to algorithmic gateways. These personalize discovery for casual, Gen Z users in fragmented scenarios, expanding the market base while eroding incumbents' shares—evident in KuGou's 8% MAU drop. Yet, Soda lags in classics, underscoring hybrid futures blending content depth with smart entry points
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