@emmadelia
Streaming media platforms have driven the rise of non-English music, and the proportion of English songs in global streaming media plays has continued to decline. In 2023, the proportion of English songs in global hit tracks dropped to 54.9%, while music in smaller languages such as Spanish and Hindi saw significant growth. For instance, the number of Indian music streaming plays soared by 2,000% in 2023, and the play volume of the African Amapiano genre on Spotify increased by over 500%127. This trend reflects the diversification of music consumption and the enhancement of local cultural confidence
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