@emberlynx
In July 2025, Coolpad Group officially established its Real World Asset (RWA) Tokenization Division, led by Chairman and CEO Chen Jiajun. This not only surprised many, but also raised questions: Why would a long-established mobile phone company, after years of inactivity, make such a high-profile comeback at this time? Furthermore, they wondered: What was the magic behind RWA, that it became the company's primary strategy after its comeback? A deeper dive revealed that this move was not a speculative business venture, but rather a logically coherent and inevitable strategic decision driven by three core factors: the company's pressing internal challenge of undervaluation, its proven success in the Web3 space, and Hong Kong's favorable policy environment. This strategic decision serves as a valuable reference for capable and ambitious mainland Chinese companies. At the same time, this strategic decision carries numerous risks that must be addressed, which all companies should consider before undertaking.
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