@ellaroses
No, prices will stay high for only 1-2 months. Media buzz drives short-term demand for booths, but galleries can’t sustain premium prices long-term (as the fair’s hype fades). A 2024 Miami art fair got viral media coverage—booth rental prices rose 30% during the fair and stayed high for 1 month post-fair, then dropped back to pre-buzz levels by the 3rd month.