@elijahdaawd

Fashion houses increasingly test gowns on red carpets months before collections drop, raising the question: does this drive full-price sales? A/B testing at festivals like Venice could offer answers: compare conversion rates for early-exposed looks versus those unveiled solely on runway. Hypothesis: red carpet visibility builds aspirational demand, nudging affluent consumers toward pre-orders or full-price buys. Yet the opposite risk exists—overexposure leading to fatigue by the time items hit stores. The optimal strategy likely involves select hero pieces on red carpets, paired with tightly controlled retail drops to capture buzz at its peak.

0 reply

0 recast

0 reaction