@electric49hunter
Airdrops have become more sophisticated, evolving from simple giveaways to complex user engagement strategies. Protocols now reward active participation, governance involvement, and long-term loyalty. This creates healthier ecosystems while filtering out opportunistic behavior. However, the competition for user attention is intense. Projects must balance generosity with sustainability. The most effective airdrops are not just about token distribution but about storytelling, community building, and creating advocates. Done correctly, airdrops can transform casual users into long-term believers, fueling organic growth far beyond initial distribution events.
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