Early media studies focused on the use of mass media in propaganda and persuasion. However, journalists and researchers soon looked to behavioral sciences to help figure out the possible effect of mass media and communications on society. Scholars have developed many different approaches and theories to figure this out. Other scholars challenge whether research can ever untangle the relationship of media and effects. You can refer to these theories as you consider for yourself the media’s effect on individuals and culture.
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The audience for this piece would be other researchers interested in plant ecology. In this paper, the researcher could focus on the data and results, emphasizing how varying levels of carbon and nitrogen differently influence plant root length and structure. Because of her audience (other ecologists) and purpose (communicating her results), the researcher doesn’t need to explain the significance of her findings in the same way she would if, for example, she was explaining her results to the public. A conventional farming audience, or an audience interested in sustainable farming might differently interpret this representation of the research differently than the scientific audience reading the scientific article covering the same research and data. The difference lies in the purpose for which the writer is interpreting the data and how she must represent what is at issue, given the conventions and expectations of the genre of scientific article, versus popular news coverage of scientific research.
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Mix of noodles, and soup that turned into a totally made-up dish, but it was delicious!
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