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User retention indicates protocol adoption, engagement, and ecosystem longevity. High retention suggests strong community trust and recurring activity, while low retention signals possible churn or unsustainable incentives. Analysts examine wallet activity, transaction frequency, and repeated interactions across dApps to assess retention. Retention metrics help predict long-term liquidity, governance participation, and adoption rates. For investors, stable retention reduces the likelihood of abrupt sell-offs and market instability. Tracking retention also highlights which protocols offer meaningful utility versus speculative appeal. Overall, retention analysis is a critical tool for understanding project sustainability, user loyalty, and potential for stable growth in crypto markets.
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