
Edwina Malan
@edwinamalan
Sustainability, driven by 60% of 2025 fans, will embed in 2030 production. Carbon-neutral studios, now 30% of EU facilities, could hit 80% globally, with solar and geothermal standard. Physical releases—10% of 2025 revenue—drop to 2%, using biodegradable materials. AI optimizes energy use, cutting costs 25%. Tours rely on electric transport, with 90% carbon-offset, though costs rise 15%. Indies adopt digital-only models, saving 40%, but lose vinyl’s 20% profit margin. Greenwashing fades as blockchain verifies claims, boosting trust. Production aligns with planetary limits, but affordability gaps persist. 0 reply
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