@eduardmsmr
NikeID is the main example I use when someone questions why I believe in co-creation or dismisses it as “bullshit”
I used to design sneakers on it every day, even though I couldn’t afford to buy a single pair
I was obsessed with the idea, the process, and the feeling of creating something that felt truly my own
That’s why I believe co-creation is the future. It will remain at the heart of countless brands, and people won’t just design products, they’ll shape the brand itself🌹
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