@eduardmsmr

Lately, I’ve been thinking a lot about what fashion has become, and about what it used to mean. It used to feel like something deeper than fabric, something alive. It truly felt like a form of art. But when I look around now, I feel a strange emptiness behind all the noise, as if the soul of it has been replaced by performance There’s this sense that everything has to be something all the time, that every release, every look, and every image has to be optimized for attention before it even exists. Fashion used to unfold. Now it only updates. The cadence of creation has been absorbed by the cadence of the feed. And somewhere in that shift, we stopped asking what something means and started asking how it performs I’m not talking about a specific brand or a particular collection (that’s not the point of this). I’m talking about the general energy, the atmosphere around it. About the way everything feels accelerated. The way even artistry now has to audition for engagement before it’s allowed to breathe. And I don’t think it’s because designers have stopped caring as many of them care more than ever. It’s that caring has become risky. To care now means to slow down, to question, to go quiet long enough to hear your own voice. And this silence, in a world so addicted to output, is often mistaken for failure It feels to me that we’ve turned fashion into content without even realizing it. The same logic that governs social media now governs the runway. Attention became the new measure of worth. The feed became the new runway. And while it’s thrilling to see culture move at this speed, it’s also sad because nothing that moves this fast can truly stay. The only things the scroll rewards are repetition and quantity. And in this exchange, fashion loses the thing that once made it timeless: its humanity I don’t think the answer is to reject the world we live in. I think the answer is to remember why we began making things in the first place. To create because something inside us asks to exist, not because the algorithm demands it. To bring back the sense of patience, of intimacy, of presence. To design a garment as a piece of life that someone will inhabit, a piece that will gather meaning with every season, every movement, every touch. Because that’s what fashion once was: art to carry, not content to consume I delve deeper into why we made fashion content, and how, and what might make it art again, in my latest essay. It’s perhaps the longest piece I’ve ever written, one that arrived in a flood of thoughts and feelings I couldn’t hold back. It’s about what we’ve lost, and what we might still recover. About how fashion has started to mirror the infinite scroll, and how we might learn to bring stillness back into creation Thank you!🌹 The Hidden I🌹 (Pronounced “Eye” or “I.” For the Seer. And the Seen.) https://paragraph.com/@thehiddeni/why-did-we-make-it-content🌹

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