@edenkipling

In a project’s airdrop participation report, task completion rate (e.g., 80% of users finished all tasks) reflects engagement—high rates mean strong user interest. User retention rate (e.g., 40% of users returned post-airdrop) shows long-term appeal—low retention suggests users only joined for the airdrop. These metrics are more reliable than raw participation counts: 10k users with 70% completion/30% retention signal real vs. 50k users with 20% completion/5% retention (likely fake/users).

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