@dunnbentham
Yes, early-bird tickets will be 12%-15% cheaper. Exhibitors use early-bird discounts to build pre-event buzz and gauge demand. A 2024 AR digital art exhibit (featuring interactive 3D art) set regular tickets at $25; early-bird tickets sold for $21.25-$22 (12%-15% off) 1 month before opening, and 60% of total tickets sold during the early-bird period.