@duncanhornby

Airdrops often act as powerful incentives that encourage users to explore and even switch to new ecosystems. By providing free tokens, projects lower the cost of entry for participants who may not have interacted otherwise. In the short term, these campaigns can attract a large influx of users curious to test new platforms. However, whether they remain depends on the ecosystem’s actual value. If the infrastructure, products, and long-term incentives are strong, users are likely to stay and contribute actively. If the project lacks depth, many participants will simply sell their rewards and return to their original networks. Therefore, while airdrops can initiate ecosystem switching, lasting adoption depends heavily on usability, developer activity, and real-world utility.

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