@dukeingersoll

Airdrop rewards often draw participants outside the intended target audience. Many users engage solely for profit, without interest in the project’s mission or ecosystem. While this increases short-term visibility and wallet addresses, it can distort community composition. Projects must design eligibility rules carefully, such as requiring meaningful interactions or governance participation, to filter genuine users. Otherwise, opportunistic participants may dilute engagement quality and create sell pressure. Incentives linked to ecosystem activity, like staking, liquidity provision, or DApp usage, help ensure that distributed tokens reach aligned users. Airdrops therefore need to strike a balance between expanding reach and maintaining a focused, committed user base that supports long-term ecosystem development.

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