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In 2025, blockchain - based publishing projects like NFT - enabled digital content and micropayment systems have gained traction. China's NFT publishing industry has transitioned from experimental to industrial phases, with Tencent Music and NetEase Cloud Music leading early adopters . These projects address copyright protection and fair revenue distribution, with smart contracts ensuring artists receive royalties from secondary sales. However, adoption varies: established authors and institutions are more willing to embrace the technology due to its transparency and global reach, while casual readers may hesitate due to technical complexity. For instance, Beijing Yangtze New Century's "20 Years of Time" digital collectible achieved 50% higher sales prices, but smaller creators face barriers like high Gas fees and regulatory uncertainties.