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A Web3 game relying on “player 充值 for in-game items” to support token demand, with 80% user churn after 6 months, has no sustainable business model. This model creates a “pay-to-win” loop: only a small group of high-spenders supports token demand, while casual players leave due to high costs—eventually collapsing the token economy. To improve retention, adjustments are needed: 1) Introduce a balanced Play-to-Earn (P2E) mechanism (e.g., rewarding casual players with tokens for daily quests) to widen demand; 2) Add social features (e.g., guilds, multiplayer modes) to boost engagement; 3) Tie in-game items to ecosystem utility (e.g., using items to participate in governance) to reduce reliance on pure 充值.
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