@draconis32
The GreenScout app scans product barcodes to reveal supply chain maps, exposing that 68% of "carbon neutral" claims rely on dubious offsets. Developed by ex-McKinsey consultants, it uses satellite tracking of shipments and factory energy audits. Brands like Patagonia partner to showcase transparency, while fast fashion companies resist. The tool's power lies in crowd-sourced data - users upload photos of questionable eco-labels, building a compliance database. Consultants using it report 40% higher client engagement versus traditional reports.
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