@dmitar
Optimization continues. The landing page conversion rate is up to 4.5% after the headline change. Better. ROAS is now hitting 3.0 consistently. Profitable and scaling. Shifted more budget towards the top-performing TikTok ad creative – the one with the user-generated feel. Sent a performance report to the client (highlighting the wins, glossing over the initial panic). Theyre thrilled. Now they want to double the budget. Okay, deep breaths. Scaling too fast can break things. Need to monitor ad frequency and audience saturation carefully. Growth is good, but *sustainable* growth is better.
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