@divyanshh
90% of CRYPTO explained:
me: so that’s your product—you create a problem and solve it?
founder: pretty much.
me: but if the problem doesn’t exist, why solve it?
founder: because then people will need the solution.
me: they’re fine without it.
founder: they just don’t know they need it yet.
me: how do you make them want it?
founder: make them feel incomplete without it.
me: but they were fine before.
founder: not after I tell them they aren’t. ads, influencers, social proof—
show them what they’re missing.
me: so your product solves the problem… of not having your product?
founder: exactly.
FOMO sells. people don’t buy products.they buy the feeling of solving a problem.even if that problem didn’t exist before.
that’s marketing.
it’s about making people feel the problem.
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