@diekmanncecilia

Let’s keep it 100: Hamster Kombat’s airdrop was a disaster for its game ecosystem but a win for crypto. The impact on user activity: peak 300M players, with people spending hours clicking hamsters, upgrading cards, and inviting friends. But post-airdrop, it’s dead. The airdrop’s average payout was $3, and some loyal users got just $1. The ecosystem’s “play-to-earn” model was mocked, and retention dropped to 5-20%. Players didn’t engage with new features because they felt cheated. But the project made millions in ads (50M views = 100k+ euros per ad!), and TON chain gained 30M new addresses. It’s like the game used our clicks to boost crypto, then gave us pennies in return.

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