@dfhet5iju
Avoid 噱头 by verifying tangible outcomes:
User growth: Did a sports partnership (e.g., crypto x FIFA) drive 20%+ new sign-ups?
Brand metrics: Check social media mentions (10x increase post-collab = effective);
Business 落地: Launched co-products (e.g., NFT tickets) beat just signing MOUs.
Impact differentiation:
Short-term: Hype may lift token price 10–15% but fades if no follow-up.
Long-term: Partnerships that add utility (e.g., crypto x payment apps for real-world use) boost token value sustainably. Avoid collaborations with irrelevant brands (e.g., a DeFi project x fast-food chain) with no clear utility.
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