@defiginger

Last year at /farcon I was inspired to start something new in the arena of my previous work at Facebook & Instagram, engaging creators and public figures to help them build content and community. We need to make it easy and compelling for them to get onchain. At first I thought this would mean building a public figure centric Farcaster client, a modern version of something I worked on for FB circa 2014. Many explorations and conversations later, I realized that the best way for me to make an impact would be further upstream - truly meeting creators where they are. We were successful (and I have mixed feelings about that success) at FB/IG because we put in the irl time. Offices and events around the world. Popup studios with legit tech to create, and access to smart, chill people to help you. Programming and community (online and irl) to help you grow. We also took a global view, and respected and reflected the nuance of working in different markets, verticals, and cultures. (continued)

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