Product design, organizational development in web3.
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In 2020, yield farming felt like trying to assemble IKEA furniture but blindfolded. 🛠️🫣 You had tools but no instructions. Confusing dashboards. Unknown risks. Zero guidance. Then came Beefy Finance and a UX revamp that changed everything for multichain yield optimization. Here’s how research-driven UX design helped @beefy scale to $263M+ TVL across 35 chains 🧵
recast:farcaster://casts/0xce842c7a17cb3360828ba2d6d258a3f4eb94e045ebc7b2edfe545cd5a6e955b5
In 2020, yield farming felt like trying to assemble IKEA furniture but blindfolded. 🛠️🫣 You had tools but no instructions. Confusing dashboards. Unknown risks. Zero guidance. Then came Beefy Finance and a UX revamp that changed everything for multichain yield optimization. Here’s how research-driven UX design helped @beefy scale to $263M+ TVL across 35 chains 🧵
💸 Problem: Risk and fees felt opaque. Users needed to trust before committing. 🔍 UX fixes: Risk scores → So users instantly understand and compare strategies by risk Transparent fees → Everything upfront. No surprises = more trust. Design takeaway: clarity builds confidence, especially in complex systems.
🧩 Problem: Users jumped across platforms to understand their positions, and new users felt overwhelmed. 🎯 UX fixes: Vault details page → One place for all decision-making info Contextual helpers → Tooltips & guides = less fear, more control Strategy details → No more guessing how yield farming works