@dddffdd
Sustainable packaging is shifting from symbolic gestures to measurable compliance. With new EU directives targeting single-use plastics and extended producer responsibility, brands must redesign packaging for recyclability, lightweight logistics, and verified material origins. Expect paper-based alternatives with FSC certification, compostable films, and mono-material laminates replacing complex mixes. QR codes can link packaging to recycling instructions, ensuring consumers know how to dispose responsibly. Packaging isn’t just an environmental checkbox; it’s a storytelling device at the unboxing moment. Brands that balance tactile luxury with ecological efficiency will win consumer trust while meeting regulatory demands—turning packaging into a visible proof of values.
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