i got a bunch of dms last week asking *why* we suddenly had a contest self-generate $1.35 *million* dollars to voters. the fact is, i don't know! i was hoping for 100k, and it went 35x that 😳 but i have some guesses, with some lessons for all of us building apps: 1. the *right* chain. the avalanche team was one of the best i've ever worked with. 2. iteration. it wasn't until 5 weeks ago that we launched vote-and-earn. it's a gamechanger. 3. the *right* user. the contest generated a liquidity flywheel. the more players bought in, the more money they could earn—leading to accelerating buys from whales. 4. narrative. avalanche ran a bracket tournament, so: >smaller projects could still have a real chance of winning early rounds > voters on winners would have more money to support their teams in subsequent rounds > each round got more dramatic with higher and higher stakes what these all come down to is one thing: *storytelling.* people want drama, and they want the stakes to rise over time.
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ok i spoke too soon just had our first contest generate over *a million dollars* for voters 1.35M to be exact i’m speechless
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avalanche just launched the semifinals for their community awards tournament generated $37,000 in rewards for voters in just the first two hours with nearly a day left to vote and earn https://www.jokerace.io/contest/avalanche/0x54f2fc86a001b34218e27d33db7cc35faebfb725
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