JR ↑
@juli
Onchain Marketing and the onchain Marketing Stack will Look very different soon (pretty big Business opportunities! Farcaster eco is among pioneers) - but you gotta leverage existing strategies to win today.
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Daniel Wonder
@danielwonder.eth
What do you see as the most likely next evolution of the onchain marketing stack?
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JR ↑
@juli
Onchain crypto offers Tons of Data and Web 3 social (wallet messaging, farcaster, etc) offers a great touchpoint to target users. 1. currently seeing mostly somewhat stupid engagement tracking and consequently farming (Kaito, Cookie, AI agents..) 2. data analytics & targeting should go a lot deeper than social Media analytics with tools like Spindl. Imagine Facebook Ad Manager for Farcaster & onchain Token Communities. 3. we‘re seeing small but helpful niche tools like degen, noice, qr, scratcher to grow attention, interest, engagement and I Imagine we‘ll see a lot more of those as well as some bigger projects that will be user by all crypto projects and maybe even businesses to target crypto Users.
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Daniel Wonder
@danielwonder.eth
Thanks for sharing. Wasn’t familiar with Spindl but it looks interesting. I’ve noticed a couple onchain marketing automation platforms shutting down in recent months saying it’s too early.
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JR ↑
@juli
Do you have examples? Onchain Adoption is still low I guess but Long-minded Teams should prob give it a try (at least as side product)
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Daniel Wonder
@danielwonder.eth
@percs is the most recent one that came to mind. The other was Holder.xyz which @drewbeechler did a write up on last year. https://paragraph.com/@drew/holder-wind-down
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Drew Beechler
@drewbeechler
The hardest part was trying to be a B2B company in web3. Very very few that have been able to make that work. Businesses (protocols, dapps, projects, etc.) just don’t want to pay or have budget for marketing writ-large in web3.
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