
Head of Insights Equidam, the Startup Valuation platform // Writing at credistick.com
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Essentially it’s finding the price that balances the exit potential with the risk. How sophisticated that calculation becomes really depends on the VC. As a baseline, I think benchmarking valuation with something like Scorecard and getting a view on exit potential with the VC method is a fairly solid approach.
Note that VC method requires financial projections, which are obviously full of assumptions at pre-seed/seed - but the purpose is more to understand the vision and the scope.
Some talk about the cyclical nature of VC. You might also call it the inability to learn from past mistakes. Goldfish syndrome. From 2016: