Mario (cryptolawyer1)

Let’s talk about where you can find capital and the pros and cons of each option. Before we get into it, though, it’s key to remember that a dollar isn’t just a dollar. The question is what the investor offers IN ADDITION TO the money.

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Bootstrapping is when you inject your own $ into the company. Pros: you maintain full control, it’s non-dilutive, and there’s nothing to negotiate. Cons: it may hamstring your growth. With that said, nowadays, the line of thinking is to bootstrap as long as possible especially if you’re building a lifestyle co.

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Friends and family. Think long and hard before taking money from friends/family. Most startups fail (sorry, they do), and it gets super awk sitting across the table from your uncle who bet $25K on you while you eat turkey and sip vino during thanksgiving.

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@dwr - I’m new here. What’s the first few things I should do?

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