Stéphane Zermatten (crypticzed.eth)

Stéphane Zermatten

at the intersection of consumer marketing and onchain commerce

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biggest driver imo will be developer delegated authentication most brands will want to have ‘their’ wallet to have a unified customer experience

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make sense for loyalty in general, an area in dire need of freshness onchain points, like what @graeme is building with Stack, will change the face of loyalty, rewarding fans and consumers for engagement instead of transactions

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Don’t build “perfect” technology. This is such a good (and short) piece from Subconscious for all builders https://subconscious.substack.com/p/create-good-problems-to-have?publication_id=307993&post_id=142068296&isFreemail=true&r=7g1q0&open=false

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This is the mistake most people make when thinking about crypto consumers When you post on IG, do you care about the fact that it’s coded in Python? or about the value you get from engaging with followers? The tech is not the product, the experience is Mass adoption is not a web3 issue, it’s a creativity issue

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