Base

What does creation start with? Building blocks. Blank canvases. Pixels to push.

We took the shape that holds all of those things — a square — and asked 10 artists to reimagine Base.

In the coming weeks, we’ll be sharing the progress, inspiration, and ideas behind what's next.

brand.base.org

We're reshaping the Base brand, and it's almost time to share the first step.

𝙽𝚘𝚠 𝚕𝚘𝚊𝚍𝚒𝚗𝚐…

FarCon

Concept merch for Base @ Farcon 2025 in NYC
Real New Yorkers know...

Decentralization is a Process 

To mark Base's stage 1 decentralization, the Creative Office produced a process-driven artwork that captures the shift from centralized to a global onchain community, using generative systems to reflect that evolution.

Introducing Creative Office, the team shaping the visual ID and design of Base. Our work sits between cultural research, symbolic language, and onchain experimentation.

Creative Office is the team shaping the visual ID of @base

Our work sits between cultural research, symbolic language, and onchain experimentation