@costfhh

Influencer saturation risks diminishing returns. Too many partnerships create fatigue and erode exclusivity. To future-proof, brands should shift toward micro-influencers with niche credibility, rotating talent frequently. Building proprietary brand voices—editorial storytelling, in-house stylists—reduces over-reliance on influencers. Ultimately, diversification ensures brand narratives remain fresh and less dependent on fluctuating influencer relevance.

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