Dan Romero
@dwr.eth
You’re a developer building a new token-based product. Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this. User A History of not selling airdrops immediately. User B Sells most airdrops immediately. You can only airdrop to one. Which one do you choose?
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Jason Goldberg
@betashop.eth
User C: doesn’t matter if they sell or hold the awareness airdrop. They learn about the product via the airdrop and they become a loyal net profitable user of the product.
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Dan Romero
@dwr.eth
Sure but that wasn’t the question. People are surprised that developers are less interested in targeting people more likely to immediately sell, everything else being equal.
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Alen
@cooliojack
The answer is User A, but the issue goes a bit deeper than that. The real problem is the culture and the reputation developers in this space have built. I can barely find any who actually stick to their narratives and follow them through. People have just gotten used to the idea that any dev can wake up tomorrow with a fresh new idea, and the previous projects are treated like they never existed. So they've been conditioned to front run that pattern and sell early, because the launch is always the highlight. How many of these dev's projects do you know that launched with momentum, had a sell off, and later reached new heights due to actual development and adoption? Even the developers themselves don’t seem to believe in that outcome, they rush to start new projects just to regain attention and that keeps the loop of their audience selling right away going. That’s why builders are bearish in this space: it’s their own fault.
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