A week after Atlassian's $1B DX acquisition (their biggest ever), the strategic implications are becoming clearer. This isn't just about one deal. The entire dev productivity market is entering a new phase & more acquisitions are coming (Microsoft ๐)! Here's what it means๐งต๐
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The Atlassian $1B acquisition of DX - their biggest ever - is a signal that the entire developer productivity market is exploding with AI When a company hits ๐ฆ status off just $5M raised, there are critical market lessons to learn: ๐ฏ ๐ง๐ต๐ฒ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ก๐ฒ๐๐๐ผ๐ฟ๐ธ ๐๐ณ๐ณ๐ฒ๐ฐ๐: DX recruited software engineering's most trusted voices ๐ ๐๐๐๐ต๐ผ๐ฟ๐ถ๐๐ >ย ๐๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐: DX positioned as research authority on devex measurement + reinforced it with key tactics ๐ ๐ง๐ต๐ฒ ๐๐ ๐ ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐บ๐ฒ๐ป๐ ๐๐ผ๐น๐ฑ ๐ฅ๐๐๐ต:ย As companies pour money into Copilot, Cursor, and Claude Code, someone needs to measure their ROI โก ๐ช๐ต๐ฎ๐ ๐๐ผ๐บ๐ฒ๐ ๐ก๐ฒ๐ ๐: Expect 2-3 more acquisitions in the next 18 months + Much more ๐ Full breakdown ๐ https://open.substack.com/pub/conorbronsdon/p/what-dxs-1b-acquisition-means-for
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MIT published research validating what I see daily: 95% of enterprise AI initiatives are failing to deliver measurable business impact Yet 19-year-old founders build $20M ARR biz in 12 months using the same AI tools The difference isn't the tech it's execution https://open.substack.com/pub/conorbronsdon/p/why-95-percent-of-ai-strategies-are-theater
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