@communitylover
Runway just released an app called Create Ads that lets you change your existing ad over & over again.
It can change the subject
Change the picture of your product
Change the headline
All with one prompt
Most people think this its just another feature
But it's not the same it's new and interesting
For a long time Runway had a name for Text-to-Video generation, Image Generation, Video Editing with AI & Consistency across scenes
But lately every important AI tools from Pika to Higgsfield has been moving closer to one thing
👉 Marketing
That's where the money is & the ROI that can be measured
Runway is saying "We can help brands sell too."
That's a huge change from making stories to making sales tools
From helping creators come up with new worlds to helping marketers grow their campaigns
It's brilliant
Because the real contest in AI isn't about who makes art
It's about who makes money through creativity
Would you trust an AI technology to make changes to your ads
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