As a college student double-majoring in economics and psychology, 0xDesigner became fascinated with what makes people tick, from the rational incentives of markets to the messy irrationality of human behavior. “It felt like I was covering all angles,” he says. “Economics taught me how people should behave. Psychology showed me what they actually do.” That tension, the one that sits between systems and emotions, would later go on to shape his entire approach to design.

As a college student double-majoring in economics and psychology, 0xDesigner became fascinated with what makes people tick, from the rational incentives of markets to the messy irrationality of human behavior. “It felt like I was covering all angles,” he says. “Economics taught me how people should behave. Psychology showed me what they actually do.” That tension, the one that sits between systems and emotions, would later go on to shape his entire approach to design.
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