@cherdougie
consumer apps don’t win because they’re technically better
they win because they hijack emotion
people switch when they feel:
– betrayed by the old thing
– seen by the new one
– bored & curious
– envious of the early adopters
– cringe about still using the last app
– awe, delight, status, spite
retention ≠ better features/ux
retention = identity laundering
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